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One District.
Endless Discovery.

Welcome to the AT&T Discovery District®, a new downtown destination where tech, culture and entertainment combine to create unique experiences. Discover it all soon.



The AT&T Discovery District is made possible through some of the world’s most leading-edge technology, so brace yourself for a multi-sensory experience. And, it’s powered by 100% wind energy.

    • Interactive Sculpture
    • Media Wall
    • Experience Store
    • Screening Room
    • AT&T Lobby
    • Plaza

The Globe

The Globe is an iconic nod to AT&T’s proud history of connecting the world. Covered with a mirrored surface, the structure reflects the surrounding buildings and those around it. Venture inside, and you’ll discover an interactive light and sound experience. Coming soon.

300,000 LEDs

30 Feet Tall

AT&T Discovery District media wall as seen from Akard street

Media Wall

Adding a vibrant dimension to the Dallas cityscape, this massive 104-ft-tall digital display wraps the building at the corner of Akard and Jackson Streets. Featuring the country’s most advanced media technology, the screen brings digital art and media to life in staggering detail.

9,300 Square Feet

6K Resolution


AT&T Experience Store

Just below the 6K Media Wall, you’ll find the AT&T Experience Store. Here, you will discover new ways to watch and access the TV shows and movies you love. Explore a range of immersive experiences and be transported to different worlds. Open with limited capacity, Monday-Thursday 10 a.m. to 6 p.m, and Friday-Saturday 12 p.m. – 9 p.m.

Screening room in the AT&T Theater

AT&T Theater

One for the film buffs, we’re bringing you the latest in entertainment, direct from WarnerMedia’s multitude of brands. From advance screenings to celebrity meet-and-greets, a bit of Hollywood is coming to Dallas. Coming soon.

4K Resolution

Whitacre lobby inside AT&T global headquarters will feature over 70 million pixels of interactive surfaces for immersive experiences.

AT&T Lobby

Visitors are welcome to step into the modern media lobby at AT&T’s global headquarters to experience a one-of-a-kind, floor-to-ceiling fusion of architecture, multimedia content and technology. While you’re there, don’t forget to check out the latest exhibit in the AT&T Showcase – our new art gallery.

70 Million Pixels

AT&T Discovery district plaza during day

The Plaza

There’s plenty of green space to enjoy here. Feel free to work in The Grove (a treelined outdoor seating area), post a selfie with Golden Boy (our iconic, century-old statue), or just chill out on the lawn. Whatever you do, we’ve got you covered with ultra-fast 5G+ & Wi-Fi.


A new destination for Dallas

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