Skip to content


One District.
Endless Discovery.

Welcome to the AT&T Discovery District®, a new downtown destination where tech, culture and entertainment combine to create unique experiences.



The AT&T Discovery District is made possible through some of the world’s most leading-edge technology, so brace yourself for a multi-sensory experience.

    • The Globe
    • Media Wall
    • AT&T Experience Store
    • AT&T Lobby
    • The Plaza
    • AT&T Experience Studio

The Globe

The Globe is an iconic nod to AT&T’s proud history of connecting the world. Covered with a mirrored surface, the structure reflects the surrounding buildings and those around it. Venture inside, and you’ll discover an interactive light and sound experience.

300,000 LEDs

30 Feet Tall


Media Wall

Adding a vibrant dimension to the Dallas cityscape, the massive 104-ft-tall Media Wall wraps the building at the corner of Akard and Jackson Streets. Featuring the country’s most advanced media technology, the Media Wall brings digital art and media to life in staggering detail.

9,300 Square Feet

6K Resolution


AT&T Experience Store

Just below the 6K Media Wall, you’ll find the AT&T Experience Store. Here, you will discover new ways to watch and access the TV shows and movies you love. Explore a range of immersive experiences and be transported to different worlds.


AT&T Lobby

Visitors are welcome to step into the modern media lobby at AT&T’s global headquarters to experience a one-of-a-kind, floor-to-ceiling fusion of architecture, multimedia content and technology. While you’re there, don’t forget to check out the latest exhibit in the AT&T Showcase – our new art gallery.

70 Million Pixels


The Plaza

There’s plenty of green space to enjoy here. Feel free to work in The Grove (a treelined outdoor seating area), post a selfie with Golden Boy (our iconic, century-old statue), or just chill out on the lawn. Whatever you do, we’ve got you covered with ultra-fast 5G+ & Wi-Fi.


AT&T Experience Studio

Immerse yourself in rotating interactive pop-up installations from a variety of media, television, and cinema.

A new destination for Dallas

Join our mailing list for future updates.

This site uses cookies. By continuing to visit this site you are agreeing to the use of cookies.

I Understand