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AT&T Experience Store


Step into a winter wonderland at the AT&T Discovery District this Holiday season. Our AT&T Experience Store has all your Holiday needs, from the perfect stocking stuffer to the most requested technology. Come by and see all the amazing experiences we have to offer.

Our elves have worked diligently to bring you some amazing interactive activations this year. During your visit to the AT&T Experience Store & Studio, you’ll be able to: customize an exclusive holiday ornament, personalize your Holiday binge list with your favorite HBOMax shows, and bring speed to your gaming with our Google Stadia experience.

Channel your inner social media star by visiting our creator studio. Here we will put you in front of the camera to let your personality shine! You’ll be able to record your voice using the powerful Yeti microphone and playback through the newest Beats Headphones. Take advantage of our Lume light ring to capture your vlog in vibrant HD. Whatever your creation needs, we’ve got you covered.

We’ve partnered with Bookful to bring books to life! Bookful is the world’s largest library of 3D and augmented reality books. Young readers enter a magical, playful universe designed to merge the digital and physical worlds. Bookful allows readers to experience incredibly powerful reading tools, quizzes, games, and recording options, helping children better understand the content while providing fun information that extends beyond the page! Come into the AT&T Experience Store today to give it a try.

An AT&T and HBO Max experience — prepare yourself for the ultimate in interactive digital experiences. This newest immersive venture will allow the viewer to explore over 85,000 scenes from an extensive library of content. Explore the worlds, characters, and stories of HBO Max by moving your body and using your voice. When you’re done, you’ll get a custom video to share with your friends.

With all the amazing activations we have listed above, it wouldn’t be a holiday without a complete takeover of the space. We created a winter wonderland with 25 trees and over 6,000 ornaments, all brought together by lights both inside and outside of the space! The Experience Studio features a fireplace that is lit digitally, making for the perfect location to capture your family photos.

For information on new activations, experiences, or promotions, please follow us on Instagram or Twitter @ATTExpDallas and be sure to hashtag your experience with #ATTexp and #ATTDiscoveryDistrict

HBO Max Orbit

For a limited time, immerse yourself in the ultimate interactive digital experience with HBO Max Orbit.

District Location

AT&T Experience Store in the Discovery District
Mon – Fri: 8 a.m. – 8 p.m.
Sat: 10 a.m. – 8 p.m.
Sun: 12 p.m. – 6 p.m.

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