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AT&T Experience Store & Studio

AT&T’s Experience Store is designed to deliver immersive experiences where guests can congregate, explore, and connect with the AT&T Brand.

Winner of The Retail Design Institute’s 50th International Design Competition, The Experience Store is seen as an important step forward for Retail Design and a key component in the success of the Discovery District.

The flexible space includes moveable walls, zoned programmable lighting & audio, raised flooring, a ceiling truss system, and large 4K digital screens, all designed to accommodate changing experiences, driven by factors like seasonal brand initiatives and key cultural moments.

Designed for 75% Experiential and 25% Retail this space promotes intimate connections between residents and content creators to amplify consumer passions.



A showcase of the evolution of gaming technology through the lens of innovation — before and after — the introduction of high-speed internet creating a community through connectivity.

Internet that upgrades everything.

Take a seat and play your favorite game with a leveled-up entire internet experience with AT&T Fiber, now with Hyper-gig speeds and an amazingly low ping rate under 18-milliseconds.

For information on new activations, experiences, or promotions, please follow us on Instagram or Twitter @ATTExpDallas and be sure to hashtag your experience with #ATTexp and #ATTDiscoveryDistrict

Store: Mon – Fri: 8 a.m. – 8 p.m.
Sat: 10 a.m. – 8 p.m.
Sun: 12 p.m. – 6 p.m.
Studio: Wed – Thur: 11am – 8pm Fri - Sat: 11am – 9pm Sun: 11am – 8pm Mon –Tues: Closed

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